Bruce Layne, a winning Las Vegas businessman, has lived the proverbial American Dream, building his company out of nothing but hard work, commitment and perseverance. As the largest private insurance brokerage in Nevada, Layne & Associates had insured many of the major hotels and casinos in the City of Las Vegas until Bruce successfully sold his business in 2001.

Layne was born in Los Angeles in 1945. He was the second son born to his parents, Irene and Dan. Bruce’s grandmother owned apartments in Los Angeles where Bruce’s dad became a tenant and met Irene. Irene was sixteen and Dan twenty when they married. Dan was a chiropractor in Hermosa Beach, so when Bruce was ten, the family, including grandma (MIMI) moved to Las Vegas. The population was only 25,000 when the Laynes arrived in Las Vegas. Bruce attended St. Anne’s Grade School and Bishop Gorman High School. Things were not easy, when his parents divorced and his father returned to California. He worked several jobs during his high school years, but always made time to play his favorite sport of baseball where his batting average was 631. Over the years, Bruce has made many lasting friendships. He attended UNLV and earned a degree in Economics.

Being somewhat interested in the insurance business, Bruce was encouraged by a friend’s father. Bruce went to work for a Las Vegas Insurance Company and when a great opportunity occurred he was hired by a major company in 1970-1971 and got what was considered a master’s degree in the insurance business, the CPCU. Bruce did extremely well and was an innovative force in the insurance business in Las Vegas. He bought out the insurance company he worked for and it grew to be even more successful. The more hotels that were built in Las Vegas, the more insurance he sold. He was instrumental in providing the hotels with money-saving policies in the worker’s compensation area.

At the pinnacle of his career, life dealt Layne a card labeled PARKINSONS. Instead of despairing and bemoaning his fate, he has looked this new obstacle in the face and set up a foundation that he hopes will eventually unlock the secrets of this debilitating disease. In his words, he Charlie Chan, out to capture the “Green Hornet”.

Layne was and still is, a man people believe and trust. He has genuine compassion and desire to help people. One of his most outstanding qualities is his lack of prejudice, particularly toward women whom he has championed in business. He credits his grandmother, MIMI, as one of his most significant mentors. Layne is extremely community oriented and is a significant contributor to many organizations.

A devoted husband and father, Layne resides in Henderson Nevada. He is married to Sherry, his wife of 35 years. They have two sons and two beautiful grandchildren. Layne’s desire and purpose is to contribute in more ways to his community, readers, and audiences to help them find peace, contentment, satisfaction, and fulfillment in their lives.